On August 20, 24 and 25, Red Bull UK will be teaming up with a string of innovative artists from the music industry to help launch the Music Class of 2010 project.
Music Class of 2010 is a multi-media editorial concept, which includes those musicians and producers who don’t simply top the charts, but create music with artistic integrity.
Twenty-one year old dj and stylist Sarah Young (pictured above) and internationally renowned photographer Satoshi Minakawa are the creative team behind the project, the cast list of which is scheduled to include the following: -
Mistajam (BBC Radio One DJ)
Roses Gabor (Artist)
Toddla T (UK producer)
Redlight (UK producer)
Swindle (UK producer)
Jammer (MC)
J2k (MC)
Donaeo (Artist)
Mz Bratt (Female MC)
The editorial will be launched at the Red Bull HQ in London, where in November the artists involved will create an exclusive track in just two hours within the VIP music studios adjacent to the event, which will be streamed live online and into the media event next door via TV screens.
Creative director of the project Sarah Young explains her vision: "As a DJ and Fashion stylist, I deal with music and fashion on a daily basis. The two are inextricably linked – right now the UK music scene is the best it's ever been and receiving international recognition.
"These artists, dj's and producers are the people at the forefront of street trends, they are the people who wear what they want, when they want and others follow. As a stylist I am going to take each artists style and multiply that by 10, whilst giving each look a high fashion edge.
"Music is a form of expression, and so is fashion and this project signifies the cultural importance of this fusion."
Sarah is going to be working with a selection of labels including D&G, Lavin, Vivienne Westwood Man, Armani, Balenciaga, Burberry, Margiela, Marc Jacobs, Matthew Williamson, Nike, and Harrods, as well a selection of 'New Gen' designers.
For more information, check out www.satoshiminakawa.com/ and iamsarahyoung.com
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