Red Bull Studio London - Inside the Studio

Pet Sounds: Fred Butler

Fred Butler in the booth Fred Butler in the booth by Alice Peperell for Red Bull Studios

As Fred Butler puts the finishing touches on her spring summer 2013 collection: A Bee In My Bonnet, With A Honey Hair Comb, we catch up with the kaleidoscopic accessories designer to find out what helps her through those longs nights in the design studio.

Fred has created works of art for the likes of Nicki Minaj, Beth Ditto, Bjork and the iconic telephone inspired headpiece for Lady Gaga. No stranger to Red Bull Studios London, earlier this year Fred worked in session with pop goth singer Charli XCX on a beat for her AW12 collection and featured in the 2011 House of Organza show. This time around she is back in the studios working with PMR signing Two Inch Punch on the soundtrack for her SS13 collection film.

What role does music play in your design process?
Fred: I have to music on when I’m working and this year I’ve been listening to his [Two Inch Punch] music when I work. It kind of defines the time, if you look at something you can be like ‘that’s what I was listening to at the time.’

You work quite long hours, what helps keep you on track?
Fred: What gets me through working at night and weekends when I feel sorry for myself is the radio. On Heart FM on a Friday and Saturday night there’s club classics, I love that, from 7pm – 1am. I love David Rodigan and at one point he had three shows (one on Kiss, Radio 2 and in August he was on BBC6 Music for Jamaican independence).

Tell us about your top three tracks for burning the midnight oil


Fred will be screening the film for her collection on Monday 17 September at Somerset House

Can’t make it to the exhibition? Watch the film on Monday morning at

Check out pictures of Fred’s AW12 show 


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